Let me start off by saying I am new to all of this. While I have been deigning games for a year, I have never pursued having any of them published. I strongly dislike writing rules, or really, writing anything about my designs. I have always been more confident speaking than writing (which is why most of my digital content is in video form.) BUT now that I am taking my design to publishers, I have to suck it up.
For those unfamiliar, both The Bamboozle Brothers and League of GameMakers have done fantastic write-ups on what sell sheets are, and what information they should contain. This blog post will focus more on the creation of my specific sell sheet. So, without further ado, here it is.
Instead of going a more traditional route with layout and fonts, I decided to take a calculated risk in hopes that my sell sheet would stand out from the hundreds publishers receive. While it may be less traditional looking, it conveys the theme of my game while still containing all of the vital information a publisher is looking for. A brief overview of the game's mechanics, a short description of how it's played, a list of the components, a photo (or illustration) of the game, the number of players, playing time, and age range, as well as my contact info.
I have heard of some designers also including a "why this game will sell" section, but I have also heard some publishers don't want you to tell them their business. While its something I would consider including in other sell sheets, I think this game is very familiar and straight forward, so the risk of including that section isn't worth the reward.
I would love to hear your thoughts on this sell sheet, comment below or tweet at me.